Seize the opportunity-Making your brand of perfume.

Table of Contents

The global perfume market size was valued at USD 50.85 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. 1 The market’s progress can be linked to the surge in personal grooming and the mounting demand for luxurious and exotic fragrances. Additionally, the escalating consumer expenditure on high-end and lavish fragrances, owing to their high income and improving living standards, is propelling the global industry. In recent times, the perfume market has transformed into a significant entity within the cosmetics and personal care sector. Perfumes are now regarded as an indispensable item due to the growing trend of self-care, which contributes to a sense of pride and confidence.

So if you are an Internet celebrity, the owner of your own cosmetics brand, or want to do business about customizing your own brand cosmetics, my suggestion is to make private label perfumes.

1. Perfume has a long history

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The earliest use of fragrance by humans should be related to religion. Many ancient religions have incense rituals and believe that smoke is a medium for communication between humans and gods. The origin of the English perfume (perfume) is the Latin perfume, which means “through smoke”. In Persia in 4000 BC, there were various containers containing essential oils. From the 8th to 5th centuries BC, fragrances were widely spread in Europe through trade in the Mediterranean region. In the 12th century, the Western European perfume industry gradually recovered.

2. Perfume is necessary for life

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Perfumes have been around for centuries, and for good reason. Not only do they help us relax and enhance our mood, but they also cover up any unpleasant body odors and add a touch of sophistication to our image. 

Relaxing your body and mind

It is crucial for reducing stress and promoting overall well-being. It can involve a variety of activities, such as meditation, yoga, deep breathing exercises, or even simply taking a long, hot bath. When you make an effort to relax your body and clear your mind, you allow yourself the time and space to recharge and rejuvenate. This can improve your mental clarity, increase your productivity, and enhance your ability to handle daily challenges with ease.

Adding a touch of romance or charm to a situation 

It can make it more special and memorable. This can involve anything from setting the mood with soft lighting and music to incorporating unique or creative elements that capture the imagination. Whether it’s a candlelit dinner, a cozy movie night, or a surprise date, adding some ambiance to your environment can help to create a sense of intimacy and connection with those around you.

Covering up unwanted body odors

It is essential for maintaining personal hygiene and social etiquette. This can be achieved through a variety of means, such as using deodorant, perfume or cologne, or wearing clothing made from breathable fabrics that allow air to circulate. Additionally, practicing good hygiene habits, such as bathing regularly and washing your clothes, can go a long way in preventing body odor from becoming an issue. By taking care of your scent, you can feel more confident and comfortable in social situations, and avoid any potential embarrassment.

Improving your image or reputation 

 This can involve developing a unique style or persona that sets you apart from others or simply enhancing your existing strengths and qualities. By perfume to improve your image, you can boost your self-esteem, increase your confidence, and improve your relationships with others. 

3. Perfume has a high status in the export of cosmetics and a large proportion

According to the data shown on UNDATEBASE, In 2022 2, china exported the worldwide percentage of perfume covering 1/6 of cosmetics export size.

As you can see the cosmetic is $1,485,147,698, and the perfume is $245,666,418 in 2022. So you will know how big market the perfume has.

4. What are the main types of perfume products?

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Perfume products can be primarily classified into the following types:

  1. Perfume: This type of fragrance has the highest concentration of perfume oil and typically contains between 15% to 30% of fragrance oils. It can last for more than 6 hours.
  2. Eau de Parfum: This fragrance has a higher concentration of perfume oil, typically between 10% to 20% of fragrance oils. It can last for around 4 to 5 hours.
  3. Eau de Toilette: This fragrance has a medium concentration of perfume oil, typically between 5% to 15% of fragrance oils. It can last for around 2 to 3 hours.
  4. Eau de Cologne: This fragrance has the lowest concentration of perfume oil, typically between 2% to 5% of fragrance oils. It can last for around 2 hours.

In addition to these products, there are also body lotions and body mists, which have a relatively lower concentration of fragrance oils and can be used for fragrant body care. And nowadays since people have more and more personality on packaging design, also for easy to bring in a trip, there is solid perfume and small size perfume too. If you are interested in that you can google it to get more information.

5. Advantages of customizing your own brand of perfume

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Expanding Your Product Range

You must know the advantages to expand your products line, roughly, below are some benefits to do that:

  • increase market share
  • increase customer loyalty
  • Minimize risk – resist changing trends, competition, and obsolescence
  • Increase visibility and credibility-Expanding your product line means your business is seen by a wider audience, or existing customers see your business differently.

Increase your profit

The second exciting reason for you to make a perfume line is It can increase your profits largely.

Prices for perfume vary greatly. They can be anywhere from $10 a bottle to hundreds of dollars. As a new brand, you might be able to command $20 a bottle. Your profit margin after ingredients and packaging should be about 60% if you sell directly online. if you want to work with some retailers to help tp sell your perfume brand, then your profit margin will be lower, around 40%. 3

Basically, if you have influence, and you checked the sample’s quality, and think it is as good as the expensive ones in the market, you will have a good profit margin. because we will do it good service and order for you.

6. If you have an idea to make your own perfume line, here I can help.

  • The perfume oil we use is from top-rated companies in the world, like IFF, Givaudan, MANE, Firmenich, etc.
  • GMP modern automation advanced workshop, daily output can be more than 200,000 pcs.
  • Working with famous brands.
  • Help new beginners from 10000 pcs.
  • One stop to customize your own label/bottle/packaging.

If you’re looking to choose a perfume, I can provide you with a quick and high-quality response to help you find your perfect scent. Whether you’re looking for something light and refreshing or rich and complex, I can guide you through the selection process and offer personalized recommendations based on your preferences. With my expertise and knowledge of fragrances, you can be confident in your choice and enjoy a fragrance that suits your style and personality. Let’s explore the world of scents together and find the perfect perfume for you!



Hi, I’m Kaia, the owner of, I’ve been working in export makeup products from china to worldwide for more than 4 years, If you want to make your own brand of cosmetics,just contact me,I will make you satisfied.

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